Discourse 2

Deborah Levison

"The Final Days of AT&T"

Originally posted on 3/2/2010

Lecture 3/7/10

• Swiss design: Zurich and Basel
• Basel school of design: laboratory of international school; Emil Ruder and Armin Hoffmann
• Paul Rand: Enron, UPS
• Saul Bass: United Airlines, Exxon, AT&T, movie sequences
• Corporate Design at the NY School
• Bradbury Thompson: expended range of design
• Ivan Chermayeff and Tom Geismar
• "Early Design Office" with strong aesthetic background through educational diversity of the partners
• Vignelli Associates: unigrid system, NY subway system, Knoll
• Henry Wolf
• George Lois: Esquire magazine
• Photo-typography: Herb Lubalin
• Movie:
• high vs low art
• Frank Gehry vs. Vegas garrish architecture
• Andy Warhol
• Jenny Holzer
• Jeff Koons
• Cindy Sherman

I really enjoyed the movie about Modernism. It talked about the differences between high and low art which I found very interesting. I think that Andy Warhol was really the one who blurred the line between high and low art. After him, there was Jeff Koons and Cindy Sherman among many others who are considered great artists....but I think that were it not for Warhol, these artists would not be as successful as they were.