Lecture 1/27/10

• Victorian art- art of persuasion is born - typography is stripped of its historical evolution for -The sake of commerce
• ephemera
• chromolithography
• lithographic naturalism
• John Gamble
• Thomas Nast-father of the political cartoon
• Brand identities become commodoties themselves demonstrating a design concept was a marketable one
• John Ruskin and William Morris- The Arts and Crafts Movement - total design
• Kelmscott Press
• Art Nouveau: invented forms / ornament becomes structure / symbolic and philosophic concerns
• Cheret and Grasset
• decandence and aestheticism
• the Beggarstaffs
• Will Bradley
• Jungendstil and Sezenssionstill
• Koloman Moser
• Joseph Hoffman
• Glasgow School
• Peter Behrens
• Harry Beck

I really enjoyed this lecture because it was about art movements that I have always liked. I really love the style of Art Nouveau. I think that the romantic and ornate look to it is very interesting. i also enjoyed the second part of the lecture which talked about the end of the "ornateness" of Nouveau and the beginning of modern graphic design which is much more minimalistic.